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Privacy Policy

Last updated: February 2026

1. Who we are

reputation.direct ("we", "us", "our") operates the reputation.direct website and mobile application. We help businesses collect and manage customer reviews.

2. Information we collect

We may collect:

  • Account information: name, email address, and password when you sign up
  • Business information: business name, trade type, location, Google Business Profile details, and website URL
  • Customer data: names, phone numbers, and email addresses you provide for sending review requests
  • Usage data: how you use our app, including features used and interaction patterns
  • Device information: device type, operating system, and app version

3. How we use your information

We use your information to:

  • Provide and improve our services
  • Send review requests to your customers via SMS, WhatsApp, or email
  • Track review status and rankings
  • Communicate with you about your account and our services
  • Comply with legal obligations

4. Data sharing

We do not sell your personal data. We may share data with service providers who help us operate (e.g. hosting, messaging, analytics), subject to strict confidentiality. We may disclose information if required by law.

5. Data retention

We retain your data for as long as your account is active. You may request deletion of your account and associated data at any time. Some data may be retained where required by law.

6. Your rights

Under UK GDPR, you have the right to access, correct, delete, or restrict processing of your personal data. You may also object to processing and request data portability. Contact us to exercise these rights.

7. Security

We use industry-standard measures to protect your data, including encryption and secure access controls. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security.

8. Contact

For privacy-related questions or to exercise your rights, contact us at privacy@reputation.direct.